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Synopsis
Good condition with normal wear. Supplemental materials such as CDs or access codes may NOT be included regardless of title. May have bookstore stickers on cover.
"synopsis" may belong to another edition of this title.
About the Author
Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.
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- PublisherIrwin Professional Pub
- Publication date2014
- ISBN 10 0078028965
- ISBN 13 9780078028960
- BindingPaperback
- LanguageEnglish
- Edition number2
- Rating
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