International Business: The Challenge of Global Competition

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9780078112638: International Business: The Challenge of Global Competition
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For advanced undergraduate and MBA programs. Learn how business is conducted in different cultures and the challenges decisons makers face in unfamiliar business environments.

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Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

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9780077606121: International Business: The Challenge of Global Competition, 13th Edition

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