In Corporate Responsibility First Edition, Paul Argenti covers the growing discipline and functional area of Corporate Responsibility (CR) in organizations. Within the broader definition of CR, Argenti makes the case that corporate social responsibility is good for business and focuses on how leaders can balance the needs of their organizations with responsibilities to key constituencies. Through cases focusing on the social, reputational, and environmental consequences of corporate activities, students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills. Argenti describes not only what is happening in the area of corporate responsibility, but also what companies can and should do to cultivate responsible behavior in all of their practices.
Corporate Responsibility First Edition begins by making the business case of CR, explaining the financial, strategic, competitive, and social benefits of CR. This applied work then outlines the three components of CR, outlining the corporation’s responsibility to the environment, to society, and to consumers. Argenti then discusses the role of ethics and philanthropy as it relates to corporate responsibility. The text ends a practical note as Argenti explains how to communicate and implement CR strategically and effectively.
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Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.About the Author:
Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.
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