Marketing Essentials, Student Edition

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9780078769047: Marketing Essentials, Student Edition
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The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need."

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Other Popular Editions of the Same Title

9780021401109: Glencoe Marketing Essentials, Student Edition

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ISBN 10:  0021401101 ISBN 13:  9780021401109
Publisher: McGraw-Hill Education, 2015
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9780078953125: Marketing Essentials, Student Edition

McGraw..., 2010
Hardcover

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