Marketing Essentials: The Deca Connection

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9780078953125: Marketing Essentials: The Deca Connection
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Glencoe's NEW Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus. Using Connect teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect to do their homework on a PPA, iPhone, or iPod Touch! Connect Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships Includes Print Student Edition

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Other Popular Editions of the Same Title

9780021401109: Glencoe Marketing Essentials, Student Edition

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ISBN 10: 0021401101 ISBN 13: 9780021401109
Publisher: McGraw-Hill Education, 2015
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9780078769047: Marketing Essentials, Student Edition

McGraw..., 2008
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