Marketing Research: An Applied Approach

4.2 avg rating
( 10 ratings by GoodReads )
 
9780079122520: Marketing Research: An Applied Approach

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kinnear, Thomas C.; Taylor, James
Published by McGraw-Hill Companies (1995)
ISBN 10: 0079122523 ISBN 13: 9780079122520
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0079122523

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.70
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Kinnear, Thomas C.; Taylor, James
Published by McGraw-Hill Companies (1995)
ISBN 10: 0079122523 ISBN 13: 9780079122520
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1995. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-004-32-4893004

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.71
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

3.

Kinnear, Thomas C.; Taylor, James
Published by McGraw-Hill Companies (1995)
ISBN 10: 0079122523 ISBN 13: 9780079122520
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1995. Hardcover. Book Condition: New. Bookseller Inventory # P110079122523

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.48
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

Kinnear, Thomas C.; Taylor, James
Published by McGraw-Hill Companies
ISBN 10: 0079122523 ISBN 13: 9780079122520
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies. Hardcover. Book Condition: New. 0079122523 New Condition. Bookseller Inventory # NEW6.0038104

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

5.

Kinnear, Thomas C.; Taylor, James
ISBN 10: 0079122523 ISBN 13: 9780079122520
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800791225201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 146.17
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds