This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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Book Description Mcgraw-Hill College, 1998. Hardcover. Book Condition: New. Bookseller Inventory # P110079136702
Book Description Mcgraw-Hill College, 1998. Hardcover. Book Condition: New. Har/Dsk. Bookseller Inventory # DADAX0079136702