Marketing Research: A Problem-Solving Approach

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9780079136701: Marketing Research: A Problem-Solving Approach

This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.

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Sudman, Seymour; Blair, Edward
Published by Mcgraw-Hill College (1998)
ISBN 10: 0079136702 ISBN 13: 9780079136701
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Book Description Mcgraw-Hill College, 1998. Hardcover. Book Condition: New. Bookseller Inventory # P110079136702

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Sudman, Seymour; Blair, Edward
Published by Mcgraw-Hill College (1998)
ISBN 10: 0079136702 ISBN 13: 9780079136701
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Book Description Mcgraw-Hill College, 1998. Hardcover. Book Condition: New. Har/Dsk. Bookseller Inventory # DADAX0079136702

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