Making Sense of Television is a fascinating guide to how viewers interact with what they watch, and how the disciplines of social psychology and media studies account for the viewer's response to the 'text'.
Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses.
An essential study for undergraduate and masters students in social psychology and media studies, the theoretical argument put forward makes this book additionally a vital and ground-breaking work for anyone teaching these subjects.
The second edition takes into account research work and theoretical developments that have taken place since 1990 in fields such as narrative psychology, social representation theory, and ethnographic work on audiences, and looks forward at the developing role of audience research.
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'The book provides extremely useful thoughts and approaches for media scholars an impressive book.' - European Journal of Communication, 15(1)
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