Marketing Strategies: New Approaches, New Techniques (Best of Long Range Planning - Second Series)

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9780080425726: Marketing Strategies: New Approaches, New Techniques (Best of Long Range Planning - Second Series)

Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.

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McDonald, Malcolm
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Book Description Emerald Group Publishing Limited, United Kingdom, 1995. Hardback. Book Condition: New. 230 x 154 mm. Language: English . Brand New Book. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future. Bookseller Inventory # AAN9780080425726

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McDonald, Malcolm
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Book Description Emerald Group Publishing Limited, United Kingdom, 1995. Hardback. Book Condition: New. 230 x 154 mm. Language: English . Brand New Book. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future. Bookseller Inventory # AAN9780080425726

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Book Description Emerald Group Publishing Limited. Hardback. Book Condition: new. BRAND NEW, Marketing Strategies: New Approaches, New Techniques, Malcolm McDonald, Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future. Bookseller Inventory # B9780080425726

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Book Description Emerald Group Pub Ltd, 1995. Hardcover. Book Condition: Brand New. 1st ed edition. 278 pages. 9.50x6.25x1.00 inches. In Stock. Bookseller Inventory # __0080425720

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Book Description 1995. Hardcover. Book Condition: New. 156mm x 19mm x 234mm. Hardcover. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterized by increasing consumer sophistication, deregulati.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 308 pages. 0.608. Bookseller Inventory # 9780080425726

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Book Description Emerald Group Publishing Limited, 1995. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780080425726

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