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This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree.
It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the future. Contrasting evidence is put forward to provide a sense of the dynamics of world economies.
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John Tribe is Professor of Tourism at the University of Surrey, UK. He is co-chair of the UN World Tourism Organisation Education Council, Editor-in-Chief of Annals of Tourism Research and Chair of the Editorial Board of the Higher Education Academy Network Journal of Hospitality, Leisure, Sport and Tourism Education.
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