The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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Multivolume collection by leading authors in the field
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Book Description Hutchinson, 1969. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Previous owners Inscription. Bookseller Inventory # BBI2252993
Book Description Hutchinson, 1969. Paperback. Book Condition: Good. VINTAGE. Usual signs of a well read book but good overall condition. May not look good on your bookcase after reading and probably not suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Bookseller Inventory # mon0002040636