Brand Valuation

ISBN 13: 9780091742614

Brand Valuation

 
9780091742614: Brand Valuation

Attempting to be a clear and accessible guide to a complex and increasingly topical subject, this book brings together the views of the leading experts working in the field of brand valuation. In a business climate dominated by merger and acquisition, the value of brands often plays a critical role. But the problem is how do you put a price on a name like Marmite, Smarties or Horlicks, which although mere words, still represent years of costly development and promotion. Brand valuation is a composite issue involving marketing, financial and legal considerations, and this book looks at the leading approaches and should be of interest to marketing strategists, investment bankers, accountants and intellectual property lawyers .

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Published by Random House Business Books (1990)
ISBN 10: 0091742617 ISBN 13: 9780091742614
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Book Description Random House Business Books, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # M0091742617

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