Media Virus: Hidden Agendas in Popular Culture

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9780091830687: Media Virus: Hidden Agendas in Popular Culture

"The brilliant heir to McLuhan." New Perspectives Quarterly
Bold, daring, and provocative, Douglas Rushkoff examines the intricate ways in which popular media both manipulates and is manipulated by those who tap into its power. If the medium is the message, then what sort of messages are infecting our culture through the ever-expanding media viruses of the "datasphere"?

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Review:

Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.

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Rushkoff, Douglas
Published by Random House Australia
ISBN 10: 0091830680 ISBN 13: 9780091830687
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Rushkoff, Douglas
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Rushkoff, Douglas
Published by Random House Australia (1994)
ISBN 10: 0091830680 ISBN 13: 9780091830687
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