Max Atkinson Lend Me Your Ears

ISBN 13: 9780091894795

Lend Me Your Ears

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9780091894795: Lend Me Your Ears

The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other... We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter. Topics Include: DT How to win and hold the attention of audiences; DT Using visual aids and PowerPoint more effectively; DT Getting your message across and winning applause; DT Inspiring audiences; DT How to prepare quickly; DT Fact and fiction about body language and non-verbal communication.

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About the Author:


Dr. Max Atkinson is a freelance communications consultant and visiting professor at the Henley Management College,UK. He has acted as a consultant on presentation skills, public speaking, speech writing and speaker training for numerous companies and individuals in the UK and abroad.

Review:


"No one surpasses Atkinson in the rigor and clarity with which he spells out how to move audiences to applause, get quoted in the media and become known as the most brilliant presence on any podium."--Clark Judge, speechwriter for Ronald Reagan
"Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes or compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn."--Michael Sheehan, speech coach to Bill Clinton

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Max Atkinson
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ISBN 10: 0091894794 ISBN 13: 9780091894795
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Book Description Ebury Publishing, United Kingdom, 2004. Paperback. Book Condition: New. Language: English . Brand New Book. The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more! With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area. Bookseller Inventory # AAZ9780091894795

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Book Description Ebury Publishing, United Kingdom, 2004. Paperback. Book Condition: New. Language: English . Brand New Book. The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more! With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area. Bookseller Inventory # AAZ9780091894795

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Book Description Ebury Press, 2004. Book Condition: New. Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more. Num Pages: 384 pages, Illustrations. BIC Classification: CBP; VS. Category: (G) General (US: Trade). Dimension: 214 x 134 x 31. Weight in Grams: 412. . 2004. Paperback. . . . . Bookseller Inventory # V9780091894795

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Book Description Ebury Press. Book Condition: New. Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more. Num Pages: 384 pages, Illustrations. BIC Classification: CBP; VS. Category: (G) General (US: Trade). Dimension: 214 x 134 x 31. Weight in Grams: 412. . 2004. Paperback. . . . . Bookseller Inventory # V9780091894795

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Book Description Paperback. Book Condition: New. Not Signed; The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been inv. book. Bookseller Inventory # ria9780091894795_rkm

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