Ripped and Torn: Levi's, Latin America and the Blue Jean Dream

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9780091900830: Ripped and Torn: Levi's, Latin America and the Blue Jean Dream

A powerful and thought-provoking account of the destructive spread of corporate globalization. What happens when indigenous voices are silenced by corporate vision?

Amaranta Wright was a young writer living in Miami when Levi’s hired her to travel through Latin America. Her brief was to befriend teenagers and report back on every aspect of their lives: their hopes, fears, dreams and aspirations.

At first, she saw the job as a means to travel around a continent she loved. But as time passed, the more sinister and divisive aspects of what she was being asked to do became apparent, as she attempted to understand the dispossessed of these countries who are constantly frustrated by the mechanics of corporate globalization and its unspoken aim to reduce individuals to bullet points.

This is a compellingly humane portrait of a continent in crisis — brimming with paradox, complexity, beauty and brutality. It is a book about the arrogance with which we in the West refer to “developing” continents, the developed world’s overarching desire to turn people into consumers, and the often insidious methods employed to this end.

In Ripped and Torn, Amaranta Wright has written an evocative, startling and politically-incisive book.

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About the Author:

Amaranta Wright was born in Buenos Aires in 1972. After reading History at Oxford, she returned to Argentina and wrote for the Buenos Aires Herald. It was while working in Miami that she was recruited by Levi Strauss to research the youth of Latin America. She currently writes for the Financial Times.

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Wright, Amaranta
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Wright, Amaranta
Published by Ebury Press (2006)
ISBN 10: 0091900832 ISBN 13: 9780091900830
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