Brutal Simplicity of Thought: How It Changed the World - Hardcover

M&C Saatchi

Hardcover

ISBN 10: 0091943310 ISBN 13: 9780091943318

Publisher: Ebury Press, 2011

Synopsis

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, "Brutal Simplicity of Thought" is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

About this title

About the Author:

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

Review:

"A beautifully minimalist book." --Good Book Guide

About this edition

• Publisher: Ebury Press
• Publication date: 2011
• ISBN 10: 0091943310
• ISBN 13: 9780091943318
• Binding: Hardcover
• Number of pages: 112