Brutal Simplicity of Thought: How It Changed the World

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9780091943318: Brutal Simplicity of Thought: How It Changed the World
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Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

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“Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking.” ―Tom Uglow, Google Creative Lab

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Book Description Ebury Publishing, United Kingdom, 2011. Hardback. Condition: New. Language: English . Brand New Book. Simplicity looks easy. It s not. It s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules. Seller Inventory # AAZ9780091943318

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Book Description Ebury Publishing, United Kingdom, 2011. Hardback. Condition: New. Language: English . Brand New Book. Simplicity looks easy. It s not. It s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules. Seller Inventory # AAZ9780091943318

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Book Description Ebury Press. Condition: New. Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history, to the symbol and line that enables us to write music. Num Pages: 112 pages, illustrations. BIC Classification: HP; JFCX. Category: (G) General (US: Trade). Dimension: 243 x 178 x 16. Weight in Grams: 484. . 2011. Hardcover. . . . . Seller Inventory # V9780091943318

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Book Description Ebury Press, 2011. Condition: New. Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history, to the symbol and line that enables us to write music. Num Pages: 112 pages, illustrations. BIC Classification: HP; JFCX. Category: (G) General (US: Trade). Dimension: 243 x 178 x 16. Weight in Grams: 484. . 2011. Hardcover. . . . . Seller Inventory # V9780091943318

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