Boo Hoo: A Dot.com Story from Concept to Catastrophe

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9780099418375: Boo Hoo: A Dot.com Story from Concept to Catastrophe

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

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From the Inside Flap:

The rise and fall of boo.com is an insider's look at the eighteen months of euphoria that ushered in the dot.com era.

About the Author:

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.

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Book Description Cornerstone, United Kingdom, 2002. Paperback. Book Condition: New. 192 x 128 mm. Language: English . Brand New Book. boo hoo is a gripping, insider s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. Aladdin Paperbacks and And Baby and and ed. Bookseller Inventory # AAZ9780099418375

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Book Description Cornerstone, United Kingdom, 2002. Paperback. Book Condition: New. 192 x 128 mm. Language: English . Brand New Book. boo hoo is a gripping, insider s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. Aladdin Paperbacks and And Baby and and ed. Bookseller Inventory # AAZ9780099418375

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Book Description Cornerstone. Book Condition: New. 2002. New Ed. Paperback. Presents an account of how two childhood friends persuaded some of the world's savviest investors and fashion houses to fund a sports and designer clothing company to the tune of $100m. This work tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. Num Pages: 416 pages. BIC Classification: BGB; KJE; KNSX; UDB. Category: (G) General (US: Trade). Dimension: 198 x 132 x 26. Weight in Grams: 298. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099418375

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