Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies)

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9780123708960: Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies)

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.



• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision, which views graphic designs as cognitive tools.

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Product Description:

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
. Steeped in the principles of "active vision, which views graphic designs as cognitive tools.

About the Author:

The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Professor. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.

"About this title" may belong to another edition of this title.

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Book Condition: New. 231 x 190 mm. Language: English . Brand New Book. Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer s brain in much the same way that a hammer is an extension of the user s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Bookseller Inventory # AA59780123708960

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Book Condition: New. 231 x 190 mm. Language: English . Brand New Book. Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer s brain in much the same way that a hammer is an extension of the user s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Bookseller Inventory # AA59780123708960

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Book Description Elsevier Science & Technology. Paperback. Book Condition: new. BRAND NEW, Visual Thinking: for Design, Colin Ware, Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision, which views graphic designs as cognitive tools. Bookseller Inventory # B9780123708960

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Book Description Elsevier Science & Technology, 2008. Book Condition: New. 2008. 1st Edition. Paperback. Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples. Num Pages: 256 pages, Approx. 250 illustrations (200 in full color). BIC Classification: UL. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 12. Weight in Grams: 614. . . . . . . Bookseller Inventory # V9780123708960

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Book Description Elsevier Science & Technology. Book Condition: New. 2008. 1st Edition. Paperback. Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples. Num Pages: 256 pages, Approx. 250 illustrations (200 in full color). BIC Classification: UL. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 12. Weight in Grams: 614. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780123708960

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