Analyzing Social Media Networks with NodeXL: Insights from a Connected World

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9780123822291: Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA.

To learn more about Analyzing Social Media Networks and NodeXL, visit the companion site at www.mkp.com/nodexl

*Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA

*Demonstrates how visual analytics research can be applied to SNA tools for the mass market

*Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis

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Product Description:

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.

Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

  • Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA
  • Demonstrates how visual analytics research can be applied to SNA tools for the mass market
  • Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
  • Download companion materials and resources at https://nodexl.codeplex.com/documentation

About the Author:

Ben Shneiderman is a professor in the Department of Computer Science, head of the Human-Computer Interaction Laboratory, and member of the Institutes for Advanced Computer Studies and Systems Research at the University of Maryland, College Park. He is the author and coauthor of many books, technical papers, and textbooks.

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Book Condition: New. 274 x 218 mm. Language: English . Brand New Book. Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Bookseller Inventory # AAU9780123822291

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Book Condition: New. 274 x 218 mm. Language: English . Brand New Book. Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Bookseller Inventory # AAU9780123822291

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Book Description Morgan Kaufmann. Book Condition: New. 2010. 1st Edition. Paperback. Insights from a Connected World. 304 pages, col. Illustrations. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. This title guide walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways that can apply any SNA. Cateogry: (P) Professional & Vocational. BIC Classification: UT. Dimension: 276 x 215 x 15. Weight: 884. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780123822291

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Book Description Morgan Kaufmann, 2010. Book Condition: New. 2010. 1st Edition. Paperback. Insights from a Connected World. 304 pages, col. Illustrations. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. This title guide walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways that can apply any SNA. Cateogry: (P) Professional & Vocational. BIC Classification: UT. Dimension: 276 x 215 x 15. Weight: 884. . . . . . . Bookseller Inventory # V9780123822291

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