Understanding Kids: Designing Interactive Media for Children

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9780123838704: Understanding Kids: Designing Interactive Media for Children
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Today's children are typically more techno savvy than adults, and they're expecting more and more sophisticated interactive products. Web 2.0 opens up unprecedented possibilities in the realm of interactive media for children - including virtual worlds, flexible and evolving avatars, social networks, end user programs, mobile applications, educational applications, and internet games. UX designers are the ones who create these products and plenty of literature exists on general UX design, but so little addresses children's design in depth. Decades of research prove that children use and engage with technology differently than adults. Conversely, there is a great deal of academic- and research-based literature on children's design, but it offers little applicable guidance. The market needs a practical book for UX practitioners who are facing the unique design challenges inherent in designing for children (including age considerations, gender, what keeps kids engaged) for the booming Web 2.0 era. "Designing Interactive Media for Children" - written by a practitioner for practitioners - fills this hole in the market. It features real world stories, practical methodologies, tips, and design secrets that practitioners need to ensure the products they create are successful and engaging for kids. This is a practical and engaging guide to designing interactive media for kids, by an award-winning designer and author with over 20 years of commercial success in the field. This is a recipe kit of concrete information about building content that will be an immediate hit with kids. It is interlaced with full color photographs, screen shots, and effects that use many of the design principals outlined in the book, providing a look that practices what it preaches and teaches.

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About the Author:

Mark Schlichting, founder and CEO, Noodleworks; over 25 years design, publishing, and creative management in children's digital, multimedia and interactive design; winner 100+ awards in entertainment and education; creator of Broderbund/Random House Living Books, which sold over 2.5 million copies in seven languages, was one of the first software titles accredited as a school textbook, and was demonstrated internationally by Bill Gates

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