It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

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9780123851307: It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations.
This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

  • Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
  • Features a series of video interviews with UX practitioners and researchers
  • Provides dozens of case studies and visuals from international research practitioners
  • Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
  • Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

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Product Description:

It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside.

  • Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
  • Features a series of video interviews with UX practitioners and researchers
  • Provides dozens of case studies and visuals from international research practitioners
  • Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
  • Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

About the Author:

Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.
As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.



Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA.

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. 234 x 190 mm. Language: English . Brand New Book. It s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Bookseller Inventory # AAZ9780123851307

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. 234 x 190 mm. Language: English . Brand New Book. It s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. * Named a 2012 Notable Computer Book for Information Systems by Computing Reviews* Features a series of video interviews with UX practitioners and researchers* Provides dozens of case studies and visuals from international research practitioners* Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills* Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes. Bookseller Inventory # AAZ9780123851307

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Book Description Elsevier Science & Technology. Paperback. Book Condition: new. BRAND NEW, It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, Tomer Sharon, It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. * Named a 2012 Notable Computer Book for Information Systems by Computing Reviews* Features a series of video interviews with UX practitioners and researchers* Provides dozens of case studies and visuals from international research practitioners* Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills* Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes. Bookseller Inventory # B9780123851307

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Book Description Morgan Kaufmann, 2012. Book Condition: New. 2012. 1st Edition. Paperback. Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Num Pages: 288 pages, Illustrated. BIC Classification: KJMV6; UYZ. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 14. Weight in Grams: 654. . . . . . . Bookseller Inventory # V9780123851307

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Book Description Morgan Kaufmann. Book Condition: New. 2012. 1st Edition. Paperback. Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Num Pages: 288 pages, Illustrated. BIC Classification: KJMV6; UYZ. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 14. Weight in Grams: 654. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780123851307

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