Breakthrough Food Product Innovation Through Emotions Research

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9780123877123: Breakthrough Food Product Innovation Through Emotions Research

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume.

This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.

  • Presents a behaviour-driven approach to innovation for the development of breakthrough food products
  • Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights
  • Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights
  • Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact
  • Explains research methods that get to the "so whats" of insights through emotions research
  • Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

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Lundahl, David
Published by Elsevier Science Publishing Co Inc, United States (2012)
ISBN 10: 0123877121 ISBN 13: 9780123877123
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Book Description Elsevier Science Publishing Co Inc, United States, 2012. Hardback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. More than 95 of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. Bookseller Inventory # AA59780123877123

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Lundahl, David
Published by Elsevier Science Publishing Co Inc, United States (2012)
ISBN 10: 0123877121 ISBN 13: 9780123877123
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Book Description Elsevier Science Publishing Co Inc, United States, 2012. Hardback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. More than 95 of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. * Presents a behaviour-driven approach to innovation for the development of breakthrough food products* Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights* Explores a research framework that gets to the whys of consumer behavior by distilling the science of emotions into research insights* Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact* Explains research methods that get to the so whats of insights through emotions research* Provides case studies and examples proving the value of the behavior-driven approach to food product innovation. Bookseller Inventory # AA59780123877123

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Lundahl, David
Published by Academic Press (2011)
ISBN 10: 0123877121 ISBN 13: 9780123877123
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Book Description Academic Press, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0123877121

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Book Description Academic Pr, 2011. Hardcover. Book Condition: Brand New. 1st edition. 256 pages. 9.00x6.25x0.75 inches. In Stock. Bookseller Inventory # __0123877121

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Book Description Academic Press, 2011. Hardback. Book Condition: NEW. 9780123877123 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0893306

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Lundahl, David
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Book Description Academic Press, 2011. Hardback. Book Condition: NEW. 9780123877123 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01197232

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Lundahl, David
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Book Description Oxford Elsevier LTD Jan 2012, 2012. Buch. Book Condition: Neu. 243x161x20 mm. Neuware - More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. 240 pp. Englisch. Bookseller Inventory # 9780123877123

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Lundahl, David
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Book Description Elsevier Science Publishing Co Inc. Hardback. Book Condition: new. BRAND NEW, Breakthrough Food Product Innovation Through Emotions Research, David Lundahl, More than 95 per cent of all consumer product launched in the packaged goods sector fail to achieve their goals for success. "Breakthrough Food Product Innovation Through Emotions Research" gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. It presents a behaviour-driven approach to innovation for the development of breakthrough food products. It illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights. It explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights. It defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact. It explains research methods that get to the "so whats" of insights through emotions research. It provides case studies and examples proving the value of the behavior-driven approach to food product innovation. Bookseller Inventory # B9780123877123

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Lundahl, David
Published by Oxford Elsevier LTD Jan 2012 (2012)
ISBN 10: 0123877121 ISBN 13: 9780123877123
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Book Description Oxford Elsevier LTD Jan 2012, 2012. Buch. Book Condition: Neu. 243x161x20 mm. Neuware - More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. 240 pp. Englisch. Bookseller Inventory # 9780123877123

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