The Pragmatic MBA for Scientific and Technical Executives

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9780123979322: The Pragmatic MBA for Scientific and Technical Executives

This primer enables professionals with technical expertise to collaborate with their business-side colleagues.  Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects.  It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest.  Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by "one of them," its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level.

Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc.  He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.

  • Creates frameworks and builds concepts enabling technical staff to work with their business colleagues
  • Delivers content for pragmatic, immediate use, not condensed presentations of subjects from first year MBA curriculum
  • Extends readers' grasp by posting additional resources at a freely-available website 

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About the Author:

Bert Liang is trained in molecular biology and genetics (Ph.D.) and is a clinician (M.D.) with subspecialty training in both neurology and oncology. He possesses an MBA as well as corporate experience (currently Executive Director of Pfenex Inc.) and has more than 50 publications in both scientific and business subjects.

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Liang, Bertrand C.
Published by Elsevier Science Publishing Co Inc, United States (2012)
ISBN 10: 0123979323 ISBN 13: 9780123979322
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Book Description Elsevier Science Publishing Co Inc, United States, 2012. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one s interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by one of them, its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level. Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China. * Creates frameworks and builds concepts enabling technical staff to work with their business colleagues* Delivers content for pragmatic, immediate use, not condensed presentations of subjects from first year MBA curriculum* Extends readers grasp by posting additional resources at a freely-available website. Bookseller Inventory # AA59780123979322

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Liang, Bertrand C.
Published by Elsevier Science Publishing Co Inc, United States (2012)
ISBN 10: 0123979323 ISBN 13: 9780123979322
New Hardcover Quantity Available: 10
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Book Description Elsevier Science Publishing Co Inc, United States, 2012. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one s interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by one of them, its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level. Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China. Bookseller Inventory # AA59780123979322

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Liang, Bertrand C.
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Book Description Oxford, Academic Press, 2012. Hardcover. Book Condition: Neu. 156 pages. Bookseller Inventory # 2016-009072

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Liang, Bertrand C.
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Book Description Academic Press, 2012. Hardback. Book Condition: NEW. 9780123979322 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0893776

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Liang, Bertrand C.
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Book Description Academic Press, 2012. Hardback. Book Condition: NEW. 9780123979322 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01197679

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Liang, Bertrand C.
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