The Data to Dollars(TM) Value Chain: A Practical Guide to Business Analytics (The Morgan Kaufmann Series on Business Intelligence)

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9780124058873: The Data to Dollars(TM) Value Chain: A Practical Guide to Business Analytics (The Morgan Kaufmann Series on Business Intelligence)

The Data to Dollars Value Chain is a practical guide to creating successful analytics projects, teams, and ongoing initiatives. You are undoubtedly relying on data analytics more than ever before to gain a competitive advantage in today's market. While Big Data is all the rage, many enterprises are barely harnessing the information that they've been accumulating for decades. Thoughtful, skilled, technical analysis is the only way to truly understand customers and consumer behavior and to capitalize on market opportunities.

This book contains all the components of the process, methods, and templates you need to unlock the potential of your data. You will learn how to "reduce the barrier to benefit" from analytics by enabling your team to get more from their analytics effort despite inevitable constraints in budgets, staff talent and experience, knowledge, data quality and availability, and even political barriers within your organization.

  • Come away with a practical, battle-tested methodology to reduce risk, avoid failure, and enhance the results from analytics projects
  • Unlock the full potential of your data with best practices, practical processes, tools, and templates from leading analytics authority Jaime Fitzgerald
  • Improve your projects, career, and organization by using data, analytics, and technology to enhance results
  • Use included process guides and electronic templates regardless of the size, sector, or geography or your organization

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Product Description:

The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities.

This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.

  • Includes the methodology to reduce risk, avoid failure, and enhance the results of analytics projects
  • Unlocks the full potential of data with best practices, practical processes, tools, and templates from Jaime Fitzgerald, a leading analytics authority
  • Includes process guides and electronic templates that are ideal for any size, sector, or geography of an organization
  • Provides insight into the latest analytics methods used to understand customers, consumer behavior, and market opportunities.

About the Author:

The Founder and Managing Partner of Fitzgerald Analytics, Jaime has developed a distinctively quantitative, fact-based, and transparent approach to solving high stakes problems and improving results. His approach enables translation of Data to DollarsT using methodologies clients can repeat again and again. He is equally passionate about the "human side of the equation, and is known for his ability to link the human and the quantitative, both of which are needed to achieve optimal results. During more than 15 years serving clients as a management strategy consultant, Jaime has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement.
Fitzgerald Analytics is a next-generation consulting firm that combines strategic perspective with technical and analytic expertise. The firm's clients range from Fortune 500 retailers, banks, and manufacturing companies, to non-profits and social entrepreneurs. Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation.

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