The Digital Crown: Winning at Content on the Web

3.96 avg rating
( 25 ratings by Goodreads )
 
9780124076747: The Digital Crown: Winning at Content on the Web
View all copies of this ISBN edition:
 
 

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

  • Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
  • Learn both the theoretical and practical applications of content and communication on-line
  • Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

"synopsis" may belong to another edition of this title.

About the Author:

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. Her unique specialty is creating marketing campaigns designed to reach your end-user, no matter how intricate your subject matter. Ahava is the Principal and owner of Aha Media Group, LLC, a full service Web consulting firm that has been in operation since October 2005. Clients include Johns Hopkins Medicine, Wake Forest University Baptist Medical Center, Washington Cancer Institute, Georgetown University Hospital, Franklin Square Hospital Center and Montgomery General Hospital.

Ahava's position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies and a commercial production company.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.

Review:

"This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann." - Uxmatters.com,August 2014

"...author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content...The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone."--SlashDot online, January 13, 2014 "After reading the book, the way you look at web sites will be entirely different...the book is about as good as anything could get on the topic...For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource."--RSAConference.com, January 13, 2014

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 29.95
US$ 25.67

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Ahava Leibtag
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Seller Inventory # AA59780124076747

More information about this seller | Contact this seller

Buy New
US$ 25.67
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Ahava Leibtag
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Seller Inventory # AA59780124076747

More information about this seller | Contact this seller

Buy New
US$ 27.88
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Leibtag, Ahava
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # TE-9780124076747

More information about this seller | Contact this seller

Buy New
US$ 23.90
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Ahava Leibtag (author)
Published by Elsevier Science 2013-11-06, Amsterdam (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New paperback Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Elsevier Science 2013-11-06, Amsterdam, 2013. paperback. Condition: New. Seller Inventory # 9780124076747

More information about this seller | Contact this seller

Buy New
US$ 24.51
Convert currency

Add to Basket

Shipping: US$ 7.94
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Leibtag, Ahava
Published by Morgan Kaufmann (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann, 2013. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FD-9780124076747

More information about this seller | Contact this seller

Buy New
US$ 23.79
Convert currency

Add to Basket

Shipping: US$ 11.90
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Ahava Leibtag
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Seller Inventory # BTE9780124076747

More information about this seller | Contact this seller

Buy New
US$ 37.02
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Ahava Leibtag
Published by Morgan Kaufmann (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann, 2013. Condition: New. book. Seller Inventory # M0124076742

More information about this seller | Contact this seller

Buy New
US$ 37.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Leibtag
Published by Elsevier (Morgan Kaufmann)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Soft cover Quantity Available: 1
Seller:
BooksTree
(Halifax, NS, Canada)
Rating
[?]

Book Description Elsevier (Morgan Kaufmann). Soft cover. Condition: New. Original Books from across the World in Brand New Condition -9780124076747. book. Seller Inventory # SIPL438

More information about this seller | Contact this seller

Buy New
US$ 35.00
Convert currency

Add to Basket

Shipping: US$ 3.99
From Canada to U.S.A.
Destination, rates & speeds

9.

Leibtag, Ahava
Published by Morgan Kaufmann Pub (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann Pub, 2013. Paperback. Condition: Brand New. 1st edition. 358 pages. 9.25x7.50x1.00 inches. In Stock. Seller Inventory # zk0124076742

More information about this seller | Contact this seller

Buy New
US$ 49.61
Convert currency

Add to Basket

Shipping: US$ 9.92
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Leibtag, Ahava
Published by Morgan Kaufmann (2013)
ISBN 10: 0124076742 ISBN 13: 9780124076747
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann, 2013. Paperback. Condition: New. Never used!. Seller Inventory # P110124076742

More information about this seller | Contact this seller

Buy New
US$ 60.09
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book