Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)

3.87 avg rating
( 47 ratings by Goodreads )
 
9780124166905: Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
View all copies of this ISBN edition:
 
 

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

  • Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
  • Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
  • Get practical tips and analytical guidance to successfully implement the freemium model
  • Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
  • Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

"synopsis" may belong to another edition of this title.

About the Author:

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments.

Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services.

Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

Review:

"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model." --Data and Technology Today, 2014

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 49.95
US$ 42.32

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Eric Benjamin Seufert
Published by ELSEVIER SCIENCE & TECHNOLOGY, United States (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE & TECHNOLOGY, United States, 2014. Paperback. Condition: New. Language: English. Brand new Book. Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Seller Inventory # EOD9780124166905

More information about this seller | Contact this seller

Buy New
US$ 42.32
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Seufert, Eric Benjamin
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Quantity Available: 4
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2014. PAP. Condition: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Seller Inventory # GB-9780124166905

More information about this seller | Contact this seller

Buy New
US$ 38.68
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Eric Benjamin Seufert
Published by ELSEVIER SCIENCE & TECHNOLOGY, United States (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE & TECHNOLOGY, United States, 2014. Paperback. Condition: New. Language: English. Brand new Book. Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Seller Inventory # AAZ9780124166905

More information about this seller | Contact this seller

Buy New
US$ 42.93
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Eric Benjamin Seufert
Published by ELSEVIER SCIENCE & TECHNOLOGY, United States (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE & TECHNOLOGY, United States, 2014. Paperback. Condition: New. Language: English. Brand new Book. Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Seller Inventory # AAZ9780124166905

More information about this seller | Contact this seller

Buy New
US$ 44.27
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Eric Benjamin Seufert
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Quantity Available: 3
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Condition: New. Bookseller Inventory # ST0124166903. Seller Inventory # ST0124166903

More information about this seller | Contact this seller

Buy New
US$ 45.39
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Eric Benjamin Seufert (author)
Published by Elsevier Science 2014-03-08, Amsterdam (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Elsevier Science 2014-03-08, Amsterdam, 2014. paperback. Condition: New. Seller Inventory # 9780124166905

More information about this seller | Contact this seller

Buy New
US$ 41.19
Convert currency

Add to Basket

Shipping: US$ 6.47
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Seufert, Eric
Published by Morgan Kaufmann (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Quantity Available: 4
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann, 2014. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # GB-9780124166905

More information about this seller | Contact this seller

Buy New
US$ 39.43
Convert currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Eric Benjamin Seufert
Published by Elsevier Science & Technology
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Paperback / softback Quantity Available: 2
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Elsevier Science & Technology. Paperback / softback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780124166905

More information about this seller | Contact this seller

Buy New
US$ 44.16
Convert currency

Add to Basket

Shipping: US$ 9.17
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Seufert, Eric Benjamin
Published by Morgan Kaufmann
ISBN 10: 0124166903 ISBN 13: 9780124166905
New PAPERBACK Quantity Available: 4
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann. PAPERBACK. Condition: New. 0124166903 Brand New ,Original Book , Direct from Source , Express 5-8 Business days worldwide delivery. Seller Inventory # DG#K284095

More information about this seller | Contact this seller

Buy New
US$ 50.29
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

10.

Seufert, Eric Benjamin
Published by Morgan Kaufmann (2014)
ISBN 10: 0124166903 ISBN 13: 9780124166905
New Softcover First Edition Quantity Available: 2
Rating
[?]

Book Description Morgan Kaufmann, 2014. Condition: New. Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Series: The Savvy Manager's Guides. Num Pages: 254 pages, Illustrated. BIC Classification: KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 189 x 232 x 13. Weight in Grams: 546. . 2014. 1st Edition. Paperback. . . . . . Seller Inventory # V9780124166905

More information about this seller | Contact this seller

Buy New
US$ 55.33
Convert currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book