This is a reference book for measures of attitude or personality.
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If you use attitude and personality measures in your research, then this is an essential reference book for you. The earlier version, published twenty years ago, could be found on the shelf of virtually everyone working in the field. This updated version will serve as a comprehensive guide to the most promising and useful measures of important social science concepts.
This series is intended as a basic reference work in the social sciences and is directed at three different audiences:
* Professionals actively involved in social science, especially those conducting personality and survey research in the fields of psychology, sociology, political science, communication, nursing, and social work
* Students taking courses in social research methods who want to learn the measuring instruments of the social sciences or who wish to conduct research projects
* Non-academics in fields related to the social sciences, such as practicing clinical psychologists, social commentators, journalists, political analysts, and market researchers.
* Serves as an update and extension of a highly useful book published twenty years ago
* Employs a systematic standardized evaluation of 150 scales
* Chapters on specific types of scales are written by experts in those subfields
John P. Robinson is a Professor of Sociology at the University of Maryland, College Park. Dr. Robinson founded and directed the Survey Research Center at the University of Maryland and the Communication Research Center at Cleveland State University. He has published more than 100 articles in professional journals and books and is a contributing editor to American Demographics magazine. Dr. Robinson was an American Statistical Association/National Science Foundation fellow at the Bureau of Labor Statistics in 1992-93, a Fulbright scholar at Moscow State University and Soviet Academy of Sciences in 1990, a Research Consultant at BBC News in 1978 and Research Coordinator for the U.S. Surgeon General's Program on Television and Human Behavior in 1970. He received the 1987 Fordham University McGannon Award for Social and Ethical Relevance in Communication Policy Research for his research on improving public understanding of the news. His areas of specialization include social science methodology, attitude and behavior measurement, social change, and the impact of mass communication and other home technology. Additionally, he is an Editor of the Encyclopedia of Food Science, Food Technology & Nutrition.
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Book Description Academic Pr, 1991. Book Condition: Fair. N/A. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP69663332
Book Description Book Condition: Acceptable. Book Condition: Acceptable. Bookseller Inventory # 97801259024105.0