Measures of Political Attitudes provides political and social scientists with the necessary information to best measure political attitudes and data. Containing side-by-side comparisons of relevant measures, coverage includes political ideology, democratic values, political tolerance, racial-ethnic attitudes, political trust, party identification, and more. Information in each chapter includes a systematic review of reliability and validity evidence as well as placing the scales into a broad historical and research context.
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In 1991, Academic Press published the best-selling Measures of Personality and Social Psychological Attitudes. Now, from the same editors, comes Measures of Political Attitudes. This book takes an in-depth look at the reliability and validity of major political measures, as well as discussing issues of scale construction and interpretation. Coverage includes chapters from researchers in attitude measurement embracing public opinion polls; racial, ethnic, international, and religious attitudes; responses to advertising campaigns; and alienation from politics, party identification, and participation. This book will be a "must-have" reference for social psychologists, pollsters, and sociologists specializing in the political arena.About the Author:
John P. Robinson is a Professor of Sociology at the University of Maryland, College Park. Dr. Robinson founded and directed the Survey Research Center at the University of Maryland and the Communication Research Center at Cleveland State University. He has published more than 100 articles in professional journals and books and is a contributing editor to American Demographics magazine. Dr. Robinson was an American Statistical Association/National Science Foundation fellow at the Bureau of Labor Statistics in 1992-93, a Fulbright scholar at Moscow State University and Soviet Academy of Sciences in 1990, a Research Consultant at BBC News in 1978 and Research Coordinator for the U.S. Surgeon Generals Program on Television and Human Behavior in 1970. He received the 1987 Fordham University McGannon Award for Social and Ethical Relevance in Communication Policy Research for his research on improving public understanding of the news. His areas of specialization include social science methodology, attitude and behavior measurement, social change, and the impact of mass communication and other home technology. Additionally, he is an Editor of the Encyclopedia of Food Science, Food Technology & Nutrition.
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Book Description Academic Press, 1999. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX012590245X