Presumptive Design: Design Provocations for Innovation

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9780128030868: Presumptive Design: Design Provocations for Innovation

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

  • Provides actionable approaches to inform strategy and problem definition through design thinking
  • Offers a design-based research method to complement existing market, ethnographic and customer research methods
  • Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
  • Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

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Product Description:

Presumptive Design: Design Provocations for Innovation presents a fundamentally agile approach to user experience design that dovetails with agile development approaches without sacrificing any of its user-centered orientation.

The book presents the theory and practice of design based research in service of business, strategy, and product/service development, aiming to educate audiences less familiar with design on the application of design thinking not only for problem-solving in product and service development, but also in relation to business strategy.

Comprised of discussions on design theory, and combined with case studies and how-to’s, the book presents the application of design thinking in the context of experience research, allowing readers to apply these ideas within their business and/or projects.

  • Explores design techniques that complement existing research to develop competitive products
  • Demonstrates agile methods for satisfying user needs and approaches to incorporate user experience into development
  • Presents each concept with case studies and an exploration of risk factors involved, including warnings for situations in which techniques can be misapplied

From the Back Cover:

Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2015. Paperback. Book Condition: New. 235 x 190 mm. Language: English . Brand New Book. Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users problem space, informing your business strategy, your project s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. Bookseller Inventory # AAZ9780128030868

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2015. Paperback. Book Condition: New. 235 x 190 mm. Language: English . Brand New Book. Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users problem space, informing your business strategy, your project s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. Bookseller Inventory # AAZ9780128030868

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Book Description Elsevier Science & Technology. Paperback. Book Condition: new. BRAND NEW, Presumptive Design: Design Provocations for Innovation, Leo Frishberg, Charles Lambdin, Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. * Provides actionable approaches to inform strategy and problem definition through design thinking* Offers a design-based research method to complement existing market, ethnographic and customer research methods* Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first* Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied. Bookseller Inventory # B9780128030868

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