Effective Small Business Management

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9780130081162: Effective Small Business Management

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

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From the Publisher:

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover:

Key Benefit: This book offers practical, hands-on advice for all areas of concern to the small business reader — e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation. Key Topics: Introduces the importance of strategic planning early and reinforces it throughout; details the steps in building a workable and practical business plan.

"About this title" may belong to another edition of this title.

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