Effective Small Business Management

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9780130081162: Effective Small Business Management

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

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From the Publisher:

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover:

Key Benefit: This book offers practical, hands-on advice for all areas of concern to the small business reader e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation. Key Topics: Introduces the importance of strategic planning early and reinforces it throughout; details the steps in building a workable and practical business plan.

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Scarborough, Norman M.; Zimmerer, Thomas W.
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