Clueless in Advertising - Softcover

Aitchison, Jim; Lwin, May

Softcover

ISBN 10: 013008378X ISBN 13: 9780130083784

Publisher: Pearson Education Asia Pte., Ltd.

Synopsis

What is it like to work in advertising? What career paths are available? How do you get a job in an agency?

CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media.

Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. PLUS: there’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you.

This is the ONE book you need to get your career started!

About this title

About the Author:

Once described as an "awards machine", Jim Aitchison has won over 600 advertising awards. He was creative director of The Ball Partnership, Singapore, and executive creative director of Batey Ads, Singapore.

Jim has judged The One Show, America’s leading awards show; and has judged the London International Advertising Awards for many years. He is a member of the most prestigious industry associations including Britain’s Design & Art Directors Association, the Australian Writers and Art Directors Association, the Type Directors Club of New York.

Jim is also the author for international bestsellers titles, Cutting Edge Advertising and Cutting Edge Commercials.

May Lwin is a distinguished academic with years of practical experience in advertising agency, Ogilvy & Mather Singapore.

About this edition

• Publisher: Pearson Education Asia Pte., Ltd.
• ISBN 10: 013008378X
• ISBN 13: 9780130083784
• Binding: Paperback
• Number of pages: 160