Mobilize Your Enterprise: Achieving Competitive Advantage Through Wireless Technology

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9780130091161: Mobilize Your Enterprise: Achieving Competitive Advantage Through Wireless Technology

This book explains in clear language how mobile technology can be put to use by companies to gain competitive advantage. As it stands today, the most important part of the workforce—those standing in front of customers— have no way of accessing critical information when and where they need it. The result is a lot of inefficiency and lost opportunities. Mobile technology alleviates this problem by enabling mobile professionals to access their company's information through small computing devices. The result is friction free sales and services. This book explains how the mobile paradigm came about, where it is going, and what is possible today. It explains how to evaluate where it makes sense for your business —and where it does not. The book introduces a methodology for reengineering your business processes through mobility. Brans explains the anatomy of a mobile solution, going into details on portable computing devices, wireless network technologies, wireless application gateways, enterprise applications, and wireless security.

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From the Back Cover:

  • Explains mobile technology in clear language
  • Provides business-specific perspective, applications, and analysis
  • Outlines a methodology for reengineering processes around mobility
  • Covers the why, how, who, when, and where of this powerful, emerging technology
"...an insightful—and essential—guidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager."

—Barry Zellen,
Editorial Director and CEO,
WirelessReport.net

Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail.

  • Wireless technology—how, when, and why to deploy it, and anticipating what's next
  • Wireless solutions you can apply to your company
  • Methods to reengineer business processes and claim huge competitive advantages from mobility
  • Portable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security
  • Real-life applications—you'll learn a great deal about wireless technology without being swamped in needless details
  • Vendor profiles—software, infrastructure, hardware, hosting, and integration

Managers, planners, and anyone else looking to improve their business using wireless technology will find Mobilize Your Enterprise an excellent resource. Brans' enthusiasm animates this complex topic—you'll grasp the big picture and understand how to apply the technology to your particular situation.

About the Author:

PATRICK BRANS is the solution business manager for mobile field sales and service solutions at Hewlett-Packard, where he provides applied mobile technology solutions to improve the business processes of customer-facing employees. Brans has worked in various technical, management, business consulting, and marketing roles over the past 15 years, with the last 10 focused on data and voice communications.

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Book Description Pearson Education (US), United States, 2002. Paperback. Book Condition: New. 234 x 175 mm. Language: English . Brand New Book. This book explains in clear language how mobile technology can be put to use by companies to gain competitive advantage. As it stands today, the most important part of the workforce-those standing in front of customers- have no way of accessing critical information when and where they need it. The result is a lot of inefficiency and lost opportunities. Mobile technology alleviates this problem by enabling mobile professionals to access their company s information through small computing devices. The result is friction free sales and services. This book explains how the mobile paradigm came about, where it is going, and what is possible today. It explains how to evaluate where it makes sense for your business -and where it does not. The book introduces a methodology for reengineering your business processes through mobility. Brans explains the anatomy of a mobile solution, going into details on portable computing devices, wireless network technologies, wireless application gateways, enterprise applications, and wireless security. Bookseller Inventory # LIB9780130091161

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Book Description Pearson Education (US), United States, 2002. Paperback. Book Condition: New. 234 x 175 mm. Language: English . Brand New Book. This book explains in clear language how mobile technology can be put to use by companies to gain competitive advantage. As it stands today, the most important part of the workforce-those standing in front of customers- have no way of accessing critical information when and where they need it. The result is a lot of inefficiency and lost opportunities. Mobile technology alleviates this problem by enabling mobile professionals to access their company s information through small computing devices. The result is friction free sales and services. This book explains how the mobile paradigm came about, where it is going, and what is possible today. It explains how to evaluate where it makes sense for your business -and where it does not. The book introduces a methodology for reengineering your business processes through mobility. Brans explains the anatomy of a mobile solution, going into details on portable computing devices, wireless network technologies, wireless application gateways, enterprise applications, and wireless security. Bookseller Inventory # LIB9780130091161

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