For graduate courses in International and Global Marketing.
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
"synopsis" may belong to another edition of this title.
Book Description Pearson, 1998. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1913570
Book Description Pearson, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5360338
Book Description Book Condition: good. 1125 Gramm. Bookseller Inventory # M00130103365-G
Book Description Prentice Hall, Upper Saddle River, 1999. 6th ed.. g.e. 4° Okart. en Wirtschaft XIV pp., 639 pp. Bookseller Inventory # 2031706