Marketing of Agricultural Products (9th Edition)

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9780130105844: Marketing of Agricultural Products (9th Edition)

The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

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From the Publisher:

Introductory text written for students beginning their study of the food marketing system. No economics pre-req.

From the Back Cover:

Now in its ninth edition, Marketing of Agricultural Products by Kohls and Uhl, is still the best in its field. Geared towards readers with little or no experience, this text strikes a balanced treatment between the facts, principles, and values involved in food marketing. It blends economic, marketing, and institutional approaches to provide the foundation needed by today's readers.

SOME OF THE NEW FEATURES OF THIS EDITION ARE:
  • New mini-cases dramatizing food marketing situations and problems.
    • Assist readers in understanding and appreciating the real world of food marketing problem solving.
  • New treatment of contemporary issues in food marketing, such as biotechnology, direct farmer marketing, and risk management.
    • Helps readers understand how these new trends and developments affect food marketing.
  • Special attention is given to the growing role of the Internet in the food industry.
    • Assists readers in learning about and accessing on-line, the most recent food marketing studies, data sources, and websites.

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