Marketing on the Internet: Principles of On-Line Marketing

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9780130105851: Marketing on the Internet: Principles of On-Line Marketing

This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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Raymond D. Frost and Judy Strauss
ISBN 10: 0130105856 ISBN 13: 9780130105851
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Judy Strauss, Raymond Frost
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