This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301058511.0
Book Description Prentice Hall College Div, 1999. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130105856
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, 1st Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0130105856