Marketing on the Internet: Principles of On-Line Marketing

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9780130105851: Marketing on the Internet: Principles of On-Line Marketing

It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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Strauss, Judy; Frost, Raymond
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