This long-time, best-selling text is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline. Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more. For anyone interested in an Introduction to the Fashion Industry.
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This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authors' extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending.About the Author:
Kitty G. Dickerson is Department Chairman and Professor, Department of Textile and Apparel Management, University of Missouri-Columbia. Dr. Dickerson is a Fellow in the International Textile and Apparel Association (ITAA) and has served as president of that group. She serves on the Board of Directors of Kellwood Company, a Fortune 700 apparel firm, which is the fifth-largest publicly owned apparel firm in the United States and the fifteenth-largest in the world, with sales well over $2 billion. She serves as Chairman of the Board's Corporate Governance Committee and is also a member of the Executive Committee and the Audit Committee. With previous experience in retailing, Dr. Dickerson's work focuses on the total softgoods industry. Also author of another Prentice Hall book, Textiles and Apparel in the Global Economy, Dr. Dickerson was an early leader in focusing on globalization in the industry. She was invited to write the apparel chapter for U.S. Industry and Trade Outlook, published by the U.S. Department of Commerce, and has been asked by Standard & Poor's to write various softgoods industry analyses. She was chosen as the Bobbin "Educator of the Year," an award presented through ITAA. Additionally, she was named to Textile World's "Top Ten Leaders" list and has received numerous other academic and industry awards. She has published widely in scholarly and trade journals and has been invited to address academic and industry groups in the United States and in other countries.
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