The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
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Book Description Pearson Ed Asia, 2000. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4725634
Book Description Pearson. Paperback. Book Condition: Fair. Bookseller Inventory # G0130109800I5N00
Book Description Book Condition: good. 1792 Gramm. Bookseller Inventory # M00130109800-G
Book Description Prentice Hall, 1999. Paperback. Book Condition: Used: Good. Bookseller Inventory # 14096761
Book Description Prentice Hall, 1999. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-200-00-3502103