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The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
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Book Description Prentice Hall PTR. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0130109800I4N00
Book Description Addison Wesley, 2000. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00130109800-G
Book Description Pearson Ed Asia, 2000. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 4725634
Book Description Prentice Hall, 1999. Paperback. Condition: Used: Good. Seller Inventory # SONG0130109800
Book Description Pearson Ed Asia, 2000. Paperback. Condition: VERY GOOD. 2000-12-31. Pearson Ed Asia. Paperback. VERY GOOD. Seller Inventory # 1929106
Book Description Prentice Hall. Condition: Good. . 2cnd edition.Owner's name on inside.Writing inside. Seller Inventory # I12A-00461