Marketing Management: An Asian Perspective (2nd Edition)

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9780130109804: Marketing Management: An Asian Perspective (2nd Edition)

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

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Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong
Published by Pearson Ed Asia (2000)
ISBN 10: 0130109800 ISBN 13: 9780130109804
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Book Description Pearson Ed Asia, 2000. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4725634

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Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong
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Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong
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Book Description Book Condition: good. 1792 Gramm. Bookseller Inventory # M00130109800-G

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Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong
Published by Prentice Hall (1999)
ISBN 10: 0130109800 ISBN 13: 9780130109804
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Book Description Prentice Hall, 1999. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-200-00-3502103

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