Marketing Management: Millennium Edition (10th Edition)

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9780130122179: Marketing Management: Millennium Edition (10th Edition)

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

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Philip Kotler, Philip Kotler (Preface)
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Book Description Prentice Hall, Lebanon, Indiana, U.S.A., 1999. Blue Boards. Book Condition: Brand New. No Jacket. Tenth Edition. Brand new and unread Tenth Millennium Edition, very fresh and bright condition, gift quality! Blue boards with silver lettering on the front and spine. Unopened CD-ROM is included! Still in the shrinkwrap, never opened! 718 new and unread informative and educational pages nicely enhanced by black and white and full-color photographs and illustrations! "This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium." (Tenth Edition) Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 036793

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Book Description Prentice Hall, Upper Saddle River, NJ, 1999. Hardcover. Book Condition: New. Millennium Edition. Book is New, The cover has very light rubbing. Quantity Available: 1. ISBN: 0130122173. ISBN/EAN: 9780130122179. Pictures of this item not already displayed here available upon request. Inventory No: 1560787169. Bookseller Inventory # 1560787169

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Book Description Prentice Hall, Upper Saddle River, NJ, 1999. Hardcover. Book Condition: New. Millennium Edition. Book is New, The cover has very light rubbing. Quantity Available: 1. ISBN: 0130122173. ISBN/EAN: 9780130122179. Pictures of this item not already displayed here available upon request. Inventory No: 1560787170. Bookseller Inventory # 1560787170

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