Appropriate for graduate and undergraduate courses in Marketing Management.
An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).
"synopsis" may belong to another edition of this title.
Book Description Pearson Canada. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0130144290I3N00
Book Description Pearson Canada. Hardcover. Book Condition: Very Good. This copy shows very minor wear. Bookseller Inventory # G0130144290I4N00
Book Description Pearson Canada, 2000. Book Condition: Good. 10th. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP89310403
Book Description Book Condition: good. 1474 Gramm. Bookseller Inventory # M00130144290-G
Book Description Prentice Hall Press, Newmarket, ON, Canada, 2001. Hardcover. Book Condition: Fine. Canadian tenth edition.The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice. Bookseller Inventory # 004933
Book Description Pearson Canada, 2000. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-200-09-4112104
Book Description Pearson Canada, 2000. Hardcover. Book Condition: Very Good. Very good. Bookseller Inventory # HH-200-09-4112104