Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

3.17 avg rating
( 6 ratings by GoodReads )
 
9780130145468: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

"synopsis" may belong to another edition of this title.

From the Publisher:

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.

From the Back Cover:

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Best, Roger J.
Published by Prentice Hall
ISBN 10: 0130145467 ISBN 13: 9780130145468
New PAPERBACK Quantity Available: 1
Seller
Jason's Bookstore
(Sherman Oaks, CA, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130145467 FREE Shipping for 1st Class/Media Rate! Clean, unmarked copy. In great shape! I can send expedited rate if you chose; otherwise it will promptly be sent via media rate. Got any questions? Email me; I'm happy to help!Select Expedited Shipping to get your book as fast as possible!. Bookseller Inventory # SKU1010215

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Best, Roger J.
Published by Prentice Hall
ISBN 10: 0130145467 ISBN 13: 9780130145468
New PAPERBACK Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130145467. Bookseller Inventory # AUD4457DBLM090816H0551A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.19
Convert Currency

Add to Basket

Shipping: US$ 2.95
Within U.S.A.
Destination, Rates & Speeds

3.

Best, Roger J.
ISBN 10: 0130145467 ISBN 13: 9780130145468
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301454681.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.18
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Best, Roger J.
Published by Prentice Hall (1999)
ISBN 10: 0130145467 ISBN 13: 9780130145468
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0130145467

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.26
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Best, Roger J.
Published by Prentice Hall (1999)
ISBN 10: 0130145467 ISBN 13: 9780130145468
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1999. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-005-76-6263106

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.64
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds