Synopsis
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
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Advertising: Principles and Practice
Published by
Pearson Higher Education, 1989
ISBN 10: 0130152498
ISBN 13: 9780130152497
Used
Softcover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Muy bueno. : Este libro proporciona una base sólida de definiciones, conceptos y relaciones relevantes para la publicidad. Examina la publicidad como una parte integral de la estrategia de marketing. Se utilizan estudios de casos y ejemplos de audio y video de conceptos clave, y se dispone de un manual para el instructor. Escrito por William Wells, John Burnett y Sandra E. Moriarty, este libro es una herramienta valiosa para estudiantes y profesionales del campo de la publicidad. EAN: 9780130152497 Tipo: Libros Categoría: Negocios y Economía Título: Advertising: Principles and Practice Autor: William Wells| John Burnett| Sandra Moriarty Editorial: Prentice-Hall Idioma: en Páginas: 614 Formato: tapa blanda. Seller Inventory # Happ-2024-06-14-92a1949b
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Advertising
Published by
Pearson Higher Education 0, 1989
ISBN 10: 0130152498
ISBN 13: 9780130152497
Used
Paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82901301524984
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