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Advertising management (Prentice-Hall international series in management) - Hardcover

 
9780130159748: Advertising management (Prentice-Hall international series in management)
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The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
From the Back Cover:
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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  • PublisherPrentice-Hall
  • Publication date1975
  • ISBN 10 0130159743
  • ISBN 13 9780130159748
  • BindingHardcover
  • Edition number1
  • Number of pages612
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ISBN 10: 0130159743 ISBN 13: 9780130159748
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ISBN 10: 0130159743 ISBN 13: 9780130159748
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Aaker, David A. and John G. Myers:
Published by Prentice Hall 01.08.1975. (1975)
ISBN 10: 0130159743 ISBN 13: 9780130159748
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Book Description Condition: Gut. 640 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1013 22,9 x 15,0 x 3,6 cm, Gebundene Ausgabe. Seller Inventory # 361374

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