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KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.
KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).
MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.
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Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.
This dramatic, informative, and stimulating CD covers the following topics:
"Terry and Gerry Audesirk" grew up in New Jersey, where they met as undergraduates. After marrying in 1970, they moved to California, where Terry earned her doctorate in marine ecology at the University of Southern California and Gerry earned his doctorate in neurobiology at the California Institute of Technology. As postdoctoral students at the University of Washington's marine laboratories, they worked together on the neural bases of behavior, using a marine mollusk as a model system. Terry and Gerry are now professors of biology at the University of Colorado at Denver, where they have taught introductory biology and neurobiology since 1982. In their research lab, funded by the National Institutes of Health, they investigate the mechanisms by which neurons are harmed by low levels of environmental pollutants. Terry and Gerry share a deep appreciation of nature and of the outdoors. They enjoy hiking in the Rockies, running near their home in the foothills west of Denver, and attempting to garden at 7000 feet in the presence of hungry deer and elk. They are long-time members of many conservation organizations. Their daughter, Heather, has added another focus to their lives. "Bruce E. Byers," a midwesterner transplanted to the hills of western Massachusetts, is a professor in the biology department at the University of Massachusetts, Amherst. He's been a member of the faculty at UMass (where he also completed his doctoral degree) since 1993. Bruce teaches introductory biology courses for both nonmajors and majors; he also teaches courses in ornithology and animal behavior. A lifelong fascination with birds ultimately led Bruce to scientific exploration of avian biology. His currentresearch focuses on the behavioral ecology of birds, especially on the function and evolution of the vocal signals that birds use to communicate. The pursuit of vocalizations often takes Bruce outdoors, where he can be found before dawn, tape recorder in hand, awaiting the first songs of a new day.
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.
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Book Description Condition: New. NEW. Seller Inventory # WN 099
Book Description Prentice Hall Health, 2001. Condition: New. book. Seller Inventory # M0130193550