Agribusiness Marketing: The Management Perspective

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9780130194800: Agribusiness Marketing: The Management Perspective

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

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Bejerlein, James G.; Woolverton, Michael W.
Published by Prentice Hall College Div (1991)
ISBN 10: 0130194808 ISBN 13: 9780130194800
New Hardcover Quantity Available: 1
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(Rumford, ME, U.S.A.)
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Book Description Prentice Hall College Div, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 130194808

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