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Synopsis
Book by Kotler, Philip, Armstrong, Gary
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From the Back Cover
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.
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Principles of Marketing
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Principles of Marketing
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Principles of Marketing
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Principles of Marketing
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Principles of Marketing
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Principles Of Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780130263124. Seller Inventory # 8497202
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Principles of Marketing
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Principles of Marketing
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Hardcover. Condition: As New. Like New Inside & Out. Clean & Crisp. No markings. Excellent book! You will be pleased. ( z1s07 ) Some very minimal shelf wear. ). Seller Inventory # SKU1000536
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