Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

0 avg rating
( 0 ratings by Goodreads )
 
9780130283573: Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
View all copies of this ISBN edition:
 
 

With fascinating cases and a rare insight into the business practices of the Middle East, this book discusses the limitations, challenges?and opportunities?Western companies can expect to encounter when marketing in middle eastern countries. Discussion of reasons for Western multinationals' avoidance of marketing in the Middle East educates readers in the obstacles that have prevented Western marketers from seeking markets in this part of the world. Examination of political and cultural fragmentation in the Middle East helps readers understand the existing economic differences in the region. The changing political climate in the Middle East is discussed, offering readers promising examples of the region's trend of openness to outsiders. The influence of Islamic principles on marketing and business relations is examined. The position and customs of Muslim women, and their potential as a strong market, is considered. Discussion of the cultural and religious differences that influence how business transactions are handled in this region acquaints readers with the subtle practices and customs of the Muslim culture in business negotiations. An excellent resource for professionals working in this area of the world.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780201471540: Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

Featured Edition

ISBN 10:  020147154X ISBN 13:  9780201471540
Publisher: Pearson College Div, 2001
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

John A. Quelch
Published by Prentice Hall (2000)
ISBN 10: 0130283576 ISBN 13: 9780130283573
New Paperback Quantity Available: 1
Seller:
Sequitur Books
(Boonsboro, MD, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2000. Paperback. Condition: New. Gift quality. Clean, unmarked pages. Good binding and cover. Softcover. Ships daily. Seller Inventory # 81243577

More information about this seller | Contact this seller

Buy New
US$ 9.98
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

2.

John A. Quelch
Published by Pearson College Div (2000)
ISBN 10: 0130283576 ISBN 13: 9780130283573
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Pearson College Div, 2000. Condition: New. book. Seller Inventory # M0130283576

More information about this seller | Contact this seller

Buy New
US$ 19.26
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

John A. Quelch
Published by Prentice Hall (2000)
ISBN 10: 0130283576 ISBN 13: 9780130283573
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2000. Paperback. Condition: New. 1. Seller Inventory # DADAX0130283576

More information about this seller | Contact this seller

Buy New
US$ 20.27
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Quelch, John A.
Published by Prentice Hall (2000)
ISBN 10: 0130283576 ISBN 13: 9780130283573
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2000. Paperback. Condition: New. Never used!. Seller Inventory # P110130283576

More information about this seller | Contact this seller

Buy New
US$ 41.41
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds