A real-world guide to effective communication in cyberspace. Once the domain of technogeeks, online communication now encompasses the everyday interactions of people in every walk of life. It is fast becoming the language of commerce, work, education, friendship, family, romance, and everyday conversation. However, electronic parlance depends on specific protocols, use of symbols, and implied meaning--often between people who know little or nothing about each other. Joining Prentice Hall Press's How to Say It series which has over a million and a half copies in print, How to Say it Online is a comprehensive and encouraging resource for anyone eager to become an articulate and confident cyber-communicator. Kim Baker and Sunny Baker, experts in online communication with over 20 years experience, cover all the essentials for every cyber-situation, from business e-memos to online meetings with clients, from chat rooms to the virtual dating scene.
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Sunny Baker runs a consulting firm specializing in marketing and business development for companies of all sizes. Her clients have included Intel, Microsoft, Apple, and Sprint. She has written more than 25 business and lifestyle books and is a regular contributor to The Journal of Business Strategy and other management publications.From Booklist:
Sixteen years ago, long before most of us ever knew what a "listserve" was, Norman Shapiro issued a report for the Rand Corporation called Toward an Ethics and Etiquette for Electronic Mail. Later, in the mid-1990s, the term netiquette was coined to describe protocols and guidelines for proper behavior when using e-mail, Internet chat rooms, and electronic bulletin boards. Most books about e-mail and the Internet now include a brief discussion of online etiquette. The Bakers, though, move beyond spelling out polite conventions to consider how to improve electronic communication. The Bakers have written nearly a dozen self-help guides on topics ranging from pasta to project management. Now they provide a thorough explanation of how to set up and use e-mail. They also discuss e-mail writing style and "grammar" before moving on to look at chat rooms, mailing lists, and bulletin boards. The Bakers then recommend ways of "putting yourself across online" at work, with friends and family, romantically, with clients and customers, in difficult situations, and on one's Web site. David Rouse
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