Marketing Research and SPSS 10.0 (3rd Edition)

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9780130332103: Marketing Research and SPSS 10.0 (3rd Edition)

For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.

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