Marketing Research: An Applied Orientation with SPSS (4th Edition)

3.93 avg rating
( 155 ratings by Goodreads )
 
9780130337160: Marketing Research: An Applied Orientation with SPSS (4th Edition)

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.

"synopsis" may belong to another edition of this title.

From the Publisher:

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.

From the Back Cover:

Key Benefit: This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Key Topics: Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Malhotra, Naresh
Published by Prentice Hall
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130337161 Ships promptly from Texas. Bookseller Inventory # GBO4027TGGG032217H0208A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Naresh Malhotra
Published by Prentice Hall (2003)
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130337161

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Naresh K. Malhotra
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801303371601.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.09
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Malhotra, Naresh
Published by Prentice Hall (2003)
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Hardcover. Book Condition: New. Bookseller Inventory # P110130337161

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.48
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

5.

Malhotra, Naresh
Published by Prentice Hall
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130337161 New Condition. Bookseller Inventory # NEW6.0043453

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

6.

Naresh Malhotra
Published by Prentice Hall (2003)
ISBN 10: 0130337161 ISBN 13: 9780130337160
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0130337161

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.33
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds