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Can be used in any course in which students are assigned presentations on any topic or are taught how to make a presentation. For courses in which students deliver presentations, such as Strategy, Marketing, Entrepreneurship; MBA Management Communication, Oral Communication, or Presentations courses, undergraduate Business Communication, Oral Communication, or Presentations courses, Business Studies or Introduction to Business courses, or executive seminars or workshops on presentations.
"synopsis" may belong to another edition of this title.
This concise, practical book is written for you if you need to give professional presentations.
HOW THIS BOOK CAN HELP YOU
If you have a specific question about presentations, turn to the relevant part of this book for guidance. For example:
If you don't have a specific question, but need general guidelines, procedures, and techniques, read through this entire book. For example:
If you are taking a professional course, a college course, a workshop, or a seminar, use this book as a reference. You may be a skilled presenter already, but we hope you will find information in this book that will help you polish your skills.
WHO CAN USE THIS BOOK
This book was written for you if you need to make presentations in a business, government, or academic setting—that is, if you need to present yourself and your ideas to achieve results. You may already know these facts:
WHY THIS BOOK WAS WRITTEN
The thousands of participants in various professional presentation courses and workshops we have taught—between the two of us, at Columbia, Dartmouth's Tuck, NYU's Stern, and Stanford business schools, as well as at hundreds of companies and organizations—tell us they want a brief summary of presentation techniques. Such busy professionals have found other books on this subject too long or too remedial for their needs. That's why Prentice Hall is publishing this series, the Prentice Hall Guides to Advanced Communication-brief, practical, reader-friendly guides for people who communicate in professional contexts. (See the opening page in this book for more information on the series.)
HOW THIS BOOK IS ORGANIZED
The book is divided into two main sections.
Part I: Presentation Strategy (Chapters 1-3)
Effective presentations are based on effective presentation strategy. Effective presentation strategy, in turn, is based on the three strategic variables covered in this first part, which we refer to as the "AIM" strategy for Audience, Intent, and Message.
Part II: Presentation Implementation (Chapters 4-6)
Based on your strategy, you can implement an effective presentation, using the three sets of skills described in Part II, which we refer to as the "SVN" implementation framework: Structure, Visuals, and Nonverbal delivery.
Thanks to the many people who helped us with this book. MM: I am grateful to the thousands of the executives and students I've been privileged to teach; to my colleagues at MCA and ABC; and, most of all, to Paul Argenti. LR: Thanks to my husband, colleague, and the best teacher I know, Professor Irv Schenkler of the Stern School of Business at NYU. Thanks also to my extraordinary business partner, teaching partner, and friend, Joann Baney; to the many colleagues who have assisted me at Columbia University, including Tom Ference, Breanna Kirk, Lisa Kohn, Gerry Lewis, Gwenn Pasco, Ora Shtull, and Martha Stodt; to the MBAs, PhDs, and executives who have taken my courses and workshops; and to my colleagues from other institutions-starting with Mary Munter and including, Paul Argenti, Nancy Keeshan, Chris Kelly, Georgia Kingsley, Bob Reinheimer, Jane Seskin, and Gene Zelazny. You have been great teachers. I have learned much about communication from all of you.
Finally, we would like to acknowledge our sources listed in the bibliography.
Tuck School of Business
Professional Development Company
"About this title" may belong to another edition of this title.
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